“Burqini” is a short video, that, on its face, is about the swimwear that primarily Muslim women wear at beaches. This garment, which covers all but a woman’s face, hands, and feet, is controversial, but, as the author, asks, why? As she unveils her argument, demonstrating social media posts that demonstrate the fear of Islam that underlies her question about why burqinis causes so much controversy. Additionally, this video asks such questions using visual and aural elements that might seem simple, but are effectively able to communicate its argument. What are the elements being used throughout? How are they working together? What is the effect of the question asked at the end of the video?